in place Mist over the Cornish cliffs
wild coast, wild life

Cornwall at the centre

Cornwall is our home. Where the brand was born, at the meeting of land and sea: mor. It is the reference point of everything; its landscapes, botanicals, heritage and people shape how we research, formulate and design.

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pressure

An uncompromising environment

Cornwall is a microcosm of many habitats. A fierce, biting point of land and sea besieged by constant pressure: salt, wind and shifting tides. Its inhabitants have evolved unique methods to survive.

  • Sea spray on rock

    Salt

    Mineral-rich air and dry spray

  • Grasses bent by the wind

    Wind

    Constant exposure and movement

  • Low sun over the coast

    Light

    Shifting conditions and high UV

  • A rock pool at low tide

    Tide

    Cycles of change

  • Waves breaking on the cliffs

    Exposure

    A place of extremes

resilience

Formulation and resilience

We study how plants, fungi and seaweeds adapt to their unique environment, translating their survival strategies into multifunctional formulas centred around resilience.

This gives us a distinctive framework for ingredient selection and provenance, helping us create multifunctional formulas that support hydration, barrier function and resilience with continued use.

  • Rosemary
    plants
  • Snow mushroom
    fungi
  • Sea lettuce
    seaweeds
visual identity
Sketching the bottle design
A stone doorway opening onto the sea

Homage to Cornwall’s character

Everything we create pays homage to Cornwall’s distinct character; coastal blues and midnight coves, mineral landscapes, maritime heritage and native botanicals.

Bespoke moulds, hand-drawn artwork, photography and packaging are developed as part of the same visual language, bringing every facet of Cornwall into our products.

Explore our research
community

Our Cornish Collective

Cornwall inspires more than formulas: it informs our textures, materials, imagery and how we tell our stories. This work sits with the soft light and shifting weather.

Meet the collective
  • A grower in the garden
  • Looking out over the estuary
  • A maker at work
  • In the woodland
  • Foraging among the trees
the ritual

The Ritual of Resilience

Cornish Bloom and Shade are the clearest expression of our philosophy; bringing together science, scent and design in two complementary morning and evening treatments.

Multifunctional formulas, effortless application and elevated design come together in skincare that is simple to maintain, rooted in Cornwall and made for daily ritual.

Shop the mists
Cornish BloommorningCornish BloomMorning Resilience Cornish ShadeeveningCornish ShadeOvernight Recovery
Bloom against the shimmering sea
Bloom, into the sea
Cornish water, grass and sparkle
Bloom in the rock pool
Bloom in the hand
Bloom, in the meadow
Bloom, the sea horizon
Bloom, at the water's edge
Cornish water, detail
The path to the sea
Cornish Bloom face mist
Bloom, together
The cedar, coast view
The collective, Bosveal
Facing the sea
future
still on your journey?

The Meadow

An acre of land on Cornwall’s north coast is being developed into a forest garden, showcasing botanicals used in our formulas alongside the wider Cornish ecosystem.

It will become a living space for cultivation, observation and education, and a meeting point for our collective and community.

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