Inspired by coastal adaptation, Bloom supports three essential skin functions to help skin stay balanced, supported and resilient.
Sea and land. Cornwall holds both in quiet equilibrium; its coasts shaped by Atlantic exposure, its valleys sheltered and damp, its moorlands open and unyielding. It is a place where resilience builds slowly. Where beauty is not untouched, but weathered into being.
Cornwall's pressures are slow and cumulative. Persistent salinity, transepidermal moisture loss driven by Atlantic wind, and tidal temperature swings erode rather than assault; the kind of stress that goes unnoticed until the damage is already done.
Protective coatings, constant defence
Life here adapts by sealing and retaining. Waxy epicuticular layers reduce trans-epidermal water loss, while concentrated polysaccharides bind moisture at a cellular level. These are not dramatic innovations; they are precise, incremental reinforcements, built for a barrier that must hold day after day.
Coastal polysaccharides help bind water to the skin, while plant lipids and wax-like compounds support the barrier that helps keep moisture in and environmental stressors out. The biology is different; the problem is familiar; hydration, protection and resilience under daily exposure.
Foundation. Your Routine starts here
It begins with the barrier. Before skin can protect, renew or repair, it needs a stable foundation. The Cornish Collection supports this first step; helping skin hold moisture, maintain balance and build everyday resilience.
Bloom is Inspired by the resilience of coastal botanicals. The fine mist hydrates, protects, and strengthens the skin barrier, building resilience for the day ahead.
Seaweeds, fungi, bioactive plants provide the backbone of the formulation. These are supported by moisture binding actives such as betaine, panthenol, and hyaluronic acid. Juniper, Rosemary and Neroli hydrosols offer a subtle, invigorating sensory lift.
Aqua, Rosmarinus Officinalis (Rosemary) Leaf Water, Citrus Aurantium Amara (Neroli) Flower
Water, Juniperus Communis (Juniper) Fruit/Leaf Water, Glycerin, Palmaria Palmata Extract, Sambucus
Nigra (Elderberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Betaine, Cucumis Sativus
(Cucumber) Fruit Extract, Phytol, Tremella Fuciformis (Snow Mushroom) Extract, Hydrolysed Ulva
Lactuca Extract, , Panthenol, Allantoin, Sodium Hyaluronate, Camellia Sinensis (Green Tea) Leaf
Extract, Pentylene Glycol, Isomalt, Phenoxyethanol, Ethylhexylglycerine, Sodium Benzoate, Potassium
Sorbate, Citric Acid, Anethole, Camphor, Cinnamal, Citronellol, Eugenol, Limonene, Geraniol,
Linalool, Citrus Aurantium Dulcis Flower Oil, Juniperus Virginiana Oil, Terpineol.
Primary: Tremella fuciformis, Ulva lactuca.
Secondary: Camelia sinensis, Palmaria palmata, Physcomitrella patens, Juniperus communis.
Supporting: Citrus aurantium, Sambucus nigra, Cucumis sativus, Rubus idaeus, Rosmarinus officinalis.
Sodium Hyaluronate: A naturally occurring humectant that draws moisture into the skin for intense, long-lasting hydration and plumping effects.
Allantoin: A soothing compound derived from plants like comfrey, prized for calming irritation, promoting skin renewal, and enhancing smoothness.
Panthenol: Pro-vitamin B5 that deeply moisturizes, strengthens the skin barrier, and supports a healthy, radiant complexion.
Isomalt: A gentle carbohydrate humectant from sucrose that provides lightweight moisture and supports skin's natural balance.
Betaine: A natural zwitterion from sugar beets that hydrates, protects against dryness, and soothes for resilient skin.
Citric Acid: A mild AHA from citrus that gently adjusts pH for optimal skin compatibility and enhances ingredient efficacy.
Glycerin: A versatile plant-based humectant that attracts and locks in moisture, leaving skin soft, supple, and comfortably hydrated.Pentylene Glycol: A lightweight multifunctional glycol that boosts hydration, enhances preservation, and improves product spreadability.
Sodium Benzoate: A gentle preservative from benzoic acid, ensuring product stability and freshness while protecting against microbial growth.
Potassium Sorbate: An effective preservative derived from sorbic acid, maintaining formula purity and extending shelf life safely.
Phenoxyethanol: A reliable broad-spectrum preservative that safeguards the formula, keeping it safe and effective for longer use.
Ethylhexylglycerin: A skin-friendly booster that enhances preservation while conditioning skin for a smooth, supple feel.
Visual Identity
"Defined by deep blues, mineral tones, and coastal materials, the Cornish identity reflects a landscape shaped by constant environmental movement."
