Rooted in Research
Hugo — Botanist and agricultural science educator specialising in plant systems and high-tech cultivation.
A Cornwall-based research and design studio studying how life adapts to environmental pressure, translating survival strategies into skincare systems.
WHY WE BUILT THIS
Most skincare treats symptoms. Redness. Wrinkles. Lines. Itching. Burning(?!) The industry has become obsessed with the idea of skin as a “problem to fix”, rather than a living system to support. The result is often routines that become increasingly over-layered and contradictory, with each new concern demanding another product, another step... another purchase..
We’re interested in the system beneath it. Skin. It is a living ecosystem with an innate ability to adapt, regulate and respond to its environment. At Mor & Meadow, we study how plants, fungi, seaweeds and microorganisms adapt to challenging conditions, then translate those adaptive strategies into skincare designed to support the skin’s natural resilience.
RESEARCH x DESIGN
mor & meadow brings together botanical science and aesthetic design, powered by a collective of artists, botanists, growers and cosmetic designers.
Hugo — Botanist and agricultural science educator specialising in plant systems and high-tech cultivation.
Sophie - Central Saint Martins and Royal Drawing School fine artist. Product & Aesthetic Design.
Not an ecosystem, a microcosm of many habitats; Where sea (mor) and land meet in balance, making it the clearest expression of our ecosystem-led philosophy.
THE COLLECTIVE
Mor & Meadow is not built in isolation. We are shaped by an evolving network of growers, scientists, artists, formulators and makers whose practices sit close to the natural world.
From cultivation and botanical research to material experimentation and visual storytelling, these collaborations expand the way we think and help ground the brand in observation, exchange and shared learning.






