Free UK delivery on orders over £45

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Free UK delivery on orders over £45

A note from our co-founder, Sophie

Made for skin after a sea swim

Sophie loved swimming in the Cornish sea. Her skin didn't. So she helped make something for it.

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Vegan and cruelty-free

As seen in

  • Daily Mail
  • The Sunday Times
  • Women's Health
  • Stylist

Why we made it

Dear fellow swimmers

The sea is the best part of living in Cornwall. A swim clears my head like nothing else.

But afterwards my skin always felt tight and dry. The salt, then the wind on the walk back, left it feeling rough for the rest of the day.

When Hugo explained how Cornish seaweeds and coastal plants cope with salt and wind every single day, it clicked. If they could handle it, maybe our skin could learn from them.

That is how Bloom and Shade began. I hope they make your swims feel as good afterwards as they do in the water.

Sophie

Co-founder and artist, mor & meadow

From the sea to soft skin

What a swim does to your skin, and what helps.

  1. After a swim

    Salt pulls water from your skin

    Sea water is saltier than your skin, so it draws moisture out as it dries.

    What helps

    Put the water back

    Bloom's Tremella mushroom binds water into the skin in seconds. Mist it as soon as you're dry.

  2. After a swim

    Wind on the walk back

    Cold, salty air strips what moisture is left and leaves skin feeling raw.

    What helps

    Support your barrier

    Red algae extract and MossCellTec No. 1 help your skin barrier hold on to moisture and stay resilient.

  3. After a swim

    Tight by the evening

    A morning swim can leave your skin feeling dry all day.

    What helps

    Restore overnight

    Shade calms and rebalances skin while you sleep, ready for tomorrow's swim.

  4. After a swim

    No room for heavy creams

    Tubs and jars don't belong in a wet swim bag.

    What helps

    A mist for your swim bag

    100ml, no fingers needed. Two sprays on the beach and you're done.

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Sophie's post-swim ritual

  • Step 1

    Rinse and pat dry

    Rinse off the salt with fresh water if you can, then pat your face dry.

  • Step 2

    Mist with Bloom

    Two or three sprays to put water back and support your barrier.

  • Evening

    Restore with Shade

    Mist before bed so your skin is calm and soft by morning.

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From the beach

Tap any video to hear it.

  • Cornish Bloom

    Misting on the beach

    Ruth

  • Cornish Bloom

    Bloom by the sea

  • Cornish Bloom

    Bloom, reviewed

  • Cornish Bloom

    The mor & meadow experience

  • Cornish Bloom

    Unboxing Bloom

    Livia

  • Cornish Bloom

    First look at the box

    Millie

  • Cornish Bloom

    Morning mist

  • Cornish Bloom

    That copper pump

    Susie

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What's inside

Bioactives chosen for how they help living things cope with an exposed coastline.

  1. 01

    Hydration

    Tremella mushroom

    Moisture binding polysaccharides that draw water into the skin.

  2. 02

    Barrier

    Red algae extract

    Supports barrier lipids and helps defend against environmental stress.

  3. 03

    Resilience

    MossCellTec No. 1

    An award winning moss cell active, clinically studied to support skin resilience.

  4. 04

    Calm

    Willow bark and seaweeds

    Layered in Shade to soothe, balance and fortify skin overnight.

  5. 05

    Scent

    Rosemary and orange blossom

    Hydrosols that finish Bloom with a subtle, invigorating lift.

The swim kit

Swim kit

For after the sea, morning and night

Bloom for after your swim, Shade for the evening. Sophie's routine.

  • Cornish Bloom morning mist, 100ml
  • Cornish Shade evening mist, 100ml
  • Free UK delivery on orders over £45

Unopened products can be returned within 28 days

Swimmer questions

Can I use it straight after a swim?

Yes. Rinse off the salt with fresh water if you can, pat your face dry, then mist.

Does it protect from the sun?

No. Bloom and Shade are not sunscreens. Wear an SPF when you swim and mist after.

How do I use a face mist?

Hold the bottle a hand's width from your face, close your eyes and mist two or three times onto clean skin. Use Bloom in the morning and Shade in the evening, on its own or before your moisturiser.

What is the difference between Bloom and Shade?

Bloom is the morning mist: it hydrates, brightens and strengthens the skin barrier for the day ahead. Shade is the evening mist: it calms, balances and restores while you sleep.

Is it suitable for sensitive skin?

Yes. Both mists are cold-processed, vegan and cruelty-free, and built around low-irritation actives. If your skin is very reactive, patch test on the inside of your wrist first. The full ingredient list is on each product page.

How long does a 100ml bottle last?

Used twice a day, a 100ml mist lasts 8 to 12 weeks.

Where is it made?

Mor & Meadow is designed and formulated in Cornwall, and orders ship from Cornwall.

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Swim more. Feel better after.

Bloom and Shade together for £50, with free UK delivery.

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